The Company

About South Australian Shark Cartilage

In 1994 Jeff Dale, a retired rock lobster and shark fisherman of 25 years, found an interest in shark cartilage. His knowledge of the sea and sharks provided him with the idea of ‘cleaning’ shark cartilage with sea lice at certain stages of the moon’s phase. This stage of production rapidly became the core uniqueness of his cleaning method in comparison to others.

After considerable financial investment and time, the process eventually became successful enough for Jeff to feel confident to continue further. This new found confidence in this unusual and unique cleaning method encouraged Jeff Dale to proceed to the 2nd & 3rd stages of production with the same standard of purity. For example - No chemicals are used at any stage of the production process.

For the first years the business was operating from Jeff & Yvonne’s home where they were able to supply local & country customers. Soon the demand extended to other areas in the South Australia and the business had no choice but to expand to a larger office facility in Port Lincoln employing 5 office staff by the year 1997.

The natural quality and benefits to the users was proving very successful and the increase in demand for the product began to escalate nationally. Jeff &Yvonne then found it necessary to expand the line of product to include another 2 size units to satisfy the national demand for SA Shark Cartilage. A more sophisticated unit was added to include a 100 x 500mg capsule bottle and 400 x 500mg capsule bottle. A new and innovative business development had begun.

In the November of 1998 South Australian Shark Cartilage was the first shark cartilage in Australia to gain an ARTG approved medicine listing code of practice which allows us to claim that our product 'may provide temporary relief from the pain associated with mild osteoarthritis’. In addition, it may assist with joint mobility associated with mild osteoarthritis. SASC was now an approved “pharmaceutical grade shark cartilage”.

The company’s expansion continued from there. Today South Australian Shark Cartilage (SASC) has several full – time and casual staff, including broker representation nationally; and distribution to approximately 28 national warehouses.

In 2005, we introduced a larger 60 capsule unit of South Australian Shark Cartilage 750mg. We have been able to make this product extremely economical and easily available online at

Today, South Australian Shark Cartilage Pty Ltd continues to supply Australian Pharmaceutical wholesalers and Health distributions. This demand clearly indicates the strength of the product and its potential for providing “temporary relief of the pain associated with mild osteoarthritis” for long time users and natural health enthusiasts Australia wide.

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